CMSD is sharing the television spotlight with world-class athletes during the Summer Olympics, thanks to a series of promotional spots produced by the Cleveland Foundation.
The three videos, which can be seen regionally during the telecasts on WKYC-TV, are designed to call attention to some of the District's many success stories. The theme is “Achieve the Possible,” which echoes WKYC’s service-minded motto, “See the Possible.”
In a one-minute spot, Nichelle Ruffin beams as she reflects on the approach of medical school at Case Western Reserve University and how she benefited from studying at CMSD’s
“The things I learned at the Cleveland School of Science and Medicine really empowered me and showed me it was possible for me to go to medical school,” she says.
The other two spots last 30 seconds. Timothy Primus, principal of the John Marshall School of Engineering
, talks of being drawn two years ago to a “school district that was on the rise.” Santiago Chabrier, a chemical-engineering student at Case Western Reserve University, recalls being inspired at Max S. Hayes High School
. He graduated from Max Hayes in 2013.
By the time the Olympics end on Aug. 21, the spots will have aired more than 70 times.